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Marketing Strategy

Small Business Marketing 101

April 11, 2024
In today's competitive market landscape, marketing plays a pivotal role in the success and sustainability of small businesses. The journey...
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Uncategorized

TikTok Ban or Bust?

April 4, 2024
The momentum to remove TikTok from the country seems to be growing, following the House's approval of a bill earlier...
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Ad Spend

How to Budget Your Marketing as a Small Business

February 19, 2024
For small businesses, effective marketing can often make the difference between success and obscurity. However, with limited resources at their...
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Marketing Strategy

Got Billboard?

February 13, 2024
In today's fast-paced world of digital marketing, it's easy to overlook the power and effectiveness of traditional advertising methods. However,...
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Marketing Strategy

Agencies of Record Becoming a Thing of the Past

February 5, 2024
In 2023, various agencies celebrated successes, with major advertisers such as Verizon, General Mills, and Kimberly-Clark appointing new creative or...
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Marketing Strategy

What to Look For In 2024 Marketing

January 26, 2024
As we step into the fast-evolving landscape of 2024, the world of marketing is poised for a transformative journey. From...
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Marketing Strategy

Email vs Social: What Wins?

January 18, 2024
Introduction: In the digital age, businesses are faced with a myriad of choices when it comes to marketing strategies. Two...
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Marketing Strategy

SMS Marketing 101

January 10, 2024
SMS marketing, might seem a bit old-fashioned, doesn't it? It's the kind of thing your grandparents might have been into....
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Ad Spend

Your TV is Targeting You?

January 5, 2024
Television technology is advancing, and so are the advertising strategies associated with it. Samsung, a global leader in TV manufacturing,...
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Marketing Strategy

Black Friday 101

December 29, 2023
Black Friday is the shopping extravaganza that signals the start of the holiday shopping season, and businesses around the world...
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Ad Spend

Is Streaming Worth Your Pennies?

December 22, 2023
Spending on advertising for streaming TV is anticipated to continue its upward trajectory in the coming years; however, recent data...
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AI

Agencies and AI Generating Success

December 15, 2023
In the ever-evolving landscape of digital marketing, agencies are constantly seeking innovative ways to stay ahead of the curve. One...
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