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The latest fish in the river keeping you up-to-date

Marketing Strategy

Small Business Marketing 101

In today's competitive market landscape, marketing plays a pivotal role in the success and sustainability of small businesses. The journey...
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Uncategorized

TikTok Ban or Bust?

The momentum to remove TikTok from the country seems to be growing, following the House's approval of a bill earlier...
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Ad Spend

How to Budget Your Marketing as a Small Business

For small businesses, effective marketing can often make the difference between success and obscurity. However, with limited resources at their...
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Marketing Strategy

Got Billboard?

In today's fast-paced world of digital marketing, it's easy to overlook the power and effectiveness of traditional advertising methods. However,...
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Marketing Strategy

Agencies of Record Becoming a Thing of the Past

In 2023, various agencies celebrated successes, with major advertisers such as Verizon, General Mills, and Kimberly-Clark appointing new creative or...
Read More
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Small Business Marketing 101
Marketing Strategy

Small Business Marketing 101

In today's competitive market landscape, marketing plays a pivotal role in the success and sustainability of small businesses. The journey...
Read More
TikTok Ban or Bust?
Uncategorized

TikTok Ban or Bust?

The momentum to remove TikTok from the country seems to be growing, following the House's approval of a bill earlier...
Read More
How to Budget Your Marketing as a Small Business
Ad Spend

How to Budget Your Marketing as a Small Business

For small businesses, effective marketing can often make the difference between success and obscurity. However, with limited resources at their...
Read More
Got Billboard?
Marketing Strategy

Got Billboard?

In today's fast-paced world of digital marketing, it's easy to overlook the power and effectiveness of traditional advertising methods. However,...
Read More
Agencies of Record Becoming a Thing of the Past
Marketing Strategy

Agencies of Record Becoming a Thing of the Past

In 2023, various agencies celebrated successes, with major advertisers such as Verizon, General Mills, and Kimberly-Clark appointing new creative or...
Read More
What to Look For In 2024 Marketing
Marketing Strategy

What to Look For In 2024 Marketing

As we step into the fast-evolving landscape of 2024, the world of marketing is poised for a transformative journey. From...
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Email vs Social: What Wins?
Marketing Strategy

Email vs Social: What Wins?

Introduction: In the digital age, businesses are faced with a myriad of choices when it comes to marketing strategies. Two...
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SMS Marketing 101
Marketing Strategy

SMS Marketing 101

SMS marketing, might seem a bit old-fashioned, doesn't it? It's the kind of thing your grandparents might have been into....
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Your TV is Targeting You?
Ad Spend

Your TV is Targeting You?

Television technology is advancing, and so are the advertising strategies associated with it. Samsung, a global leader in TV manufacturing,...
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Black Friday 101
Marketing Strategy

Black Friday 101

Black Friday is the shopping extravaganza that signals the start of the holiday shopping season, and businesses around the world...
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Is Streaming Worth Your Pennies?
Ad Spend

Is Streaming Worth Your Pennies?

Spending on advertising for streaming TV is anticipated to continue its upward trajectory in the coming years; however, recent data...
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Agencies and AI Generating Success
AI

Agencies and AI Generating Success

In the ever-evolving landscape of digital marketing, agencies are constantly seeking innovative ways to stay ahead of the curve. One...
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