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Author: Ryan

You feel alive to the degree that you feel you can help others. Small business, payment, people and
Marketing Strategy

Small Business Marketing 101

In today’s competitive market landscape, marketing plays a pivotal role in the success and sustainability of small businesses. The journey of establishing a robust marketing

Tiktoker recording videos with her smartphone

TikTok Ban or Bust?

The momentum to remove TikTok from the country seems to be growing, following the House’s approval of a bill earlier this month. The bill mandates

Ad Spend

How to Budget Your Marketing as a Small Business

For small businesses, effective marketing can often make the difference between success and obscurity. However, with limited resources at their disposal, it’s crucial for small

Marketing Strategy

Got Billboard?

In today’s fast-paced world of digital marketing, it’s easy to overlook the power and effectiveness of traditional advertising methods. However, one medium that continues to

Advisor agent analyzing marketing graphs on laptop
Marketing Strategy

Agencies of Record Becoming a Thing of the Past

In 2023, various agencies celebrated successes, with major advertisers such as Verizon, General Mills, and Kimberly-Clark appointing new creative or media agencies of record, underscoring

Marketing Strategy

What to Look For In 2024 Marketing

As we step into the fast-evolving landscape of 2024, the world of marketing is poised for a transformative journey. From the emergence of cutting-edge technologies

Pensive businessman reading an e-mail on laptop in a cafe.
Marketing Strategy

Email vs Social: What Wins?

Introduction: In the digital age, businesses are faced with a myriad of choices when it comes to marketing strategies. Two prominent contenders in the realm

Businesswoman texts message on smartphone working on contemporary laptop
Marketing Strategy

SMS Marketing 101

SMS marketing, might seem a bit old-fashioned, doesn’t it? It’s the kind of thing your grandparents might have been into. However, in the swiftly evolving,

Couple Watching TV
Ad Spend

Your TV is Targeting You?

Television technology is advancing, and so are the advertising strategies associated with it. Samsung, a global leader in TV manufacturing, has introduced the Samsung Onboarding

Black Friday
Marketing Strategy

Black Friday 101

Black Friday is the shopping extravaganza that signals the start of the holiday shopping season, and businesses around the world eagerly anticipate this opportunity to

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